Twitter, the company that early on never wanted to talk about money, now has a money-making strategy that it says is working well.
On Tuesday, Dick Costolo, Twitter’s chief operating officer, introduced some new ways Twitter will make money. Advertisers will soon be able to pay for Twitter to suggest that people follow their accounts, and next year, Twitter advertising will expand to small businesses, which will be able to place ads using a self-serve system.
But another money-making idea for Twitter — the @earlybird e-commerce account that offered daily deals — will be discontinued, at least for now, because it did not work well apart from a few popular sales, he said.
“We’re definitely beyond the experimentation stage,” said Mr. Costolo, speaking in New York at the Mixx conference of the Interactive Advertising Bureau. “We feel like we’ve cracked the code on a new kind of advertising — advertising that starts out as organic content.”
He was referring to Promoted Tweets and Trends, the ads that companies like Starbucks and Virgin America buy on Twitter and that show up as the top Twitter post when people search for related words, or on the list of trending topics.
Advertisers pay anytime someone interacts with the Twitter post, by clicking on a link, forwarding the post to friends or replying to it. People click on these ads 5 percent of the time, Mr. Costolo said.
Companies will now also be able to buy ads to promote their accounts. Twitter suggests accounts that people should follow, based on their interests, and will use the same algorithm to suggest accounts that advertisers pay to promote.
That way, businesses have the chance to get their posts in front of followers through their free accounts every time they post, not just through ads, and people are choosing to see the posts.
Asked if companies will ever spend millions of dollars on Twitter, as they do on Google, Mr. Costolo said, “That day is right around the corner.” So far, about 40 companies have advertised and 80 percent have advertised more than once, he said. He expects that to be in the hundreds by the end of the year.
“Right now, there’s a line out the door to advertise with us and spend significant dollars with us,” Mr. Costolo said.
Twitter will develop a self-serve advertising system next year that will be easy for small businesses to use themselves, Mr. Costolo said. Companies like Google and Yelp offer a similar service. Twitter has been particularly valuable for small businesses, though it has been so valuable as a free service that it might be hard to convince them they should also pay for ads.
“There’s a portion of small businesses that will use Twitter and are happy with organic followers and will build organically, and that’s fine with us,” he said.
Finally, Mr. Costolo gave some new growth numbers — Twitter has more than 160 million users and is adding 370,000 a day — and said the company was working on ways to help users discover real-time events that are being discussed on Twitter, like conversations around an earthquake or sporting event.
Like many other supporters of the pro-Israel, pro-peace group J Street, I was disappointed to read last week the news that George Soros has been a major financial supporter of the group. To be clear, I wasn't disappointed that the group is receiving support from Soros, just that they hadn't been up front about it.
For the rodeo clowns of the American right, George Soros has become the 00's version of the UN's black helicopters, a symbol of dark conspiracies that help conservatives explain to themselves why the world isn't as they desperately wish it were. For his critics, his generous support of democratic reform in former Communist Eastern Europe counts for little when he brings those same values to bear on his giving here in the United States. The organization I work for, the Center for American Progress, is one of many that have benefited financially from Soros' devotion to a more just, progressive, and open society.
Soros' criticism of the American Israel Public Affairs Committee and its reflexive support for Israel's worst excesses have also made him a deeply suspect figure among many in the conservative pro-Israel community. This suspicion arises as much out of concern that AIPAC's prerogatives in Congress might be constrained by greater scrutiny (as former AIPAC official Steven Rosen put it before he was indicted, "A lobby is like a night flower. It thrives in the dark and withers in the light") as out of genuine concern for Israel's well-being.
That the indignation over George Soros is overblown is demonstrated by the fact that some of those attacking J Street have had no problem making use of his money. For example, former Weekly Standard blogger Michael Goldfarb, one of J Street's most obsessive critics, is now a vice-president at the lobbying firm Orion Strategies. As Salon's Justin Elliott discovered last week, Orion Strategies has received funds from Soros' Open Society Policy Center.
The current round of attacks on J Street, then, are about what the attacks on J Street have always been about: The arrogant presumption of hawkish pro-Israel conservatives that there can be only one acceptable pro-Israel position in Washington, a rubber stamp for whatever the Israeli government wants at any given moment, regardless of the actual consequences for the Palestinians, for the region, or for U.S. interests. The individuals and organizations mounting and funding these attacks make no secret of their hostility to the peace process, or of their antipathy toward Palestinian rights. (The neoconservative Emergency Committee for Israel, an organization created specifically to fight J Street, only recently endorsed the two-state solution after being shamed into it by J Street's Jeremy Ben-Ami.)
This is a critical moment for Israel, for the Palestinians, and for U.S. leadership in the Middle East. As I noted in a recent report on the difficult political issues at play in the negotiations, there is a growing belief among both Israelis and Palestinians that the possibility of a two-state solution is slipping away. It's easy -- and, given the state of negotiations, on a knife's edge over Israel's refusal to extend its settlement moratorium and amid some of the worst unrest in East Jerusalem in years, probably not incorrect -- to be pessimistic about the prospects for a peace deal in the near future. But it's a testament to the centrality of this conflict to a number of other U.S. challenges in the region, and the strong national security consensus around the reality of those linkages, that President Obama has chosen to put his political and diplomatic capital, and America's, behind such an effort right now.
J Street was created to ensure that this effort receives the American political support required to succeed. They have been and will continue to be, denounced by those who mistakenly believe that the Middle East status quo is sustainable. But for those of us who know that it is not, and who believe that an agreement leading to the creation of an independent Palestinian state living alongside a safe and secure Israel is in the best interests of Israelis, Palestinians, and Americans, J Street has been, and will continue to be, an indispensable voice.
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eric seiger eric seiger
Twitter, the company that early on never wanted to talk about money, now has a money-making strategy that it says is working well.
On Tuesday, Dick Costolo, Twitter’s chief operating officer, introduced some new ways Twitter will make money. Advertisers will soon be able to pay for Twitter to suggest that people follow their accounts, and next year, Twitter advertising will expand to small businesses, which will be able to place ads using a self-serve system.
But another money-making idea for Twitter — the @earlybird e-commerce account that offered daily deals — will be discontinued, at least for now, because it did not work well apart from a few popular sales, he said.
“We’re definitely beyond the experimentation stage,” said Mr. Costolo, speaking in New York at the Mixx conference of the Interactive Advertising Bureau. “We feel like we’ve cracked the code on a new kind of advertising — advertising that starts out as organic content.”
He was referring to Promoted Tweets and Trends, the ads that companies like Starbucks and Virgin America buy on Twitter and that show up as the top Twitter post when people search for related words, or on the list of trending topics.
Advertisers pay anytime someone interacts with the Twitter post, by clicking on a link, forwarding the post to friends or replying to it. People click on these ads 5 percent of the time, Mr. Costolo said.
Companies will now also be able to buy ads to promote their accounts. Twitter suggests accounts that people should follow, based on their interests, and will use the same algorithm to suggest accounts that advertisers pay to promote.
That way, businesses have the chance to get their posts in front of followers through their free accounts every time they post, not just through ads, and people are choosing to see the posts.
Asked if companies will ever spend millions of dollars on Twitter, as they do on Google, Mr. Costolo said, “That day is right around the corner.” So far, about 40 companies have advertised and 80 percent have advertised more than once, he said. He expects that to be in the hundreds by the end of the year.
“Right now, there’s a line out the door to advertise with us and spend significant dollars with us,” Mr. Costolo said.
Twitter will develop a self-serve advertising system next year that will be easy for small businesses to use themselves, Mr. Costolo said. Companies like Google and Yelp offer a similar service. Twitter has been particularly valuable for small businesses, though it has been so valuable as a free service that it might be hard to convince them they should also pay for ads.
“There’s a portion of small businesses that will use Twitter and are happy with organic followers and will build organically, and that’s fine with us,” he said.
Finally, Mr. Costolo gave some new growth numbers — Twitter has more than 160 million users and is adding 370,000 a day — and said the company was working on ways to help users discover real-time events that are being discussed on Twitter, like conversations around an earthquake or sporting event.
Like many other supporters of the pro-Israel, pro-peace group J Street, I was disappointed to read last week the news that George Soros has been a major financial supporter of the group. To be clear, I wasn't disappointed that the group is receiving support from Soros, just that they hadn't been up front about it.
For the rodeo clowns of the American right, George Soros has become the 00's version of the UN's black helicopters, a symbol of dark conspiracies that help conservatives explain to themselves why the world isn't as they desperately wish it were. For his critics, his generous support of democratic reform in former Communist Eastern Europe counts for little when he brings those same values to bear on his giving here in the United States. The organization I work for, the Center for American Progress, is one of many that have benefited financially from Soros' devotion to a more just, progressive, and open society.
Soros' criticism of the American Israel Public Affairs Committee and its reflexive support for Israel's worst excesses have also made him a deeply suspect figure among many in the conservative pro-Israel community. This suspicion arises as much out of concern that AIPAC's prerogatives in Congress might be constrained by greater scrutiny (as former AIPAC official Steven Rosen put it before he was indicted, "A lobby is like a night flower. It thrives in the dark and withers in the light") as out of genuine concern for Israel's well-being.
That the indignation over George Soros is overblown is demonstrated by the fact that some of those attacking J Street have had no problem making use of his money. For example, former Weekly Standard blogger Michael Goldfarb, one of J Street's most obsessive critics, is now a vice-president at the lobbying firm Orion Strategies. As Salon's Justin Elliott discovered last week, Orion Strategies has received funds from Soros' Open Society Policy Center.
The current round of attacks on J Street, then, are about what the attacks on J Street have always been about: The arrogant presumption of hawkish pro-Israel conservatives that there can be only one acceptable pro-Israel position in Washington, a rubber stamp for whatever the Israeli government wants at any given moment, regardless of the actual consequences for the Palestinians, for the region, or for U.S. interests. The individuals and organizations mounting and funding these attacks make no secret of their hostility to the peace process, or of their antipathy toward Palestinian rights. (The neoconservative Emergency Committee for Israel, an organization created specifically to fight J Street, only recently endorsed the two-state solution after being shamed into it by J Street's Jeremy Ben-Ami.)
This is a critical moment for Israel, for the Palestinians, and for U.S. leadership in the Middle East. As I noted in a recent report on the difficult political issues at play in the negotiations, there is a growing belief among both Israelis and Palestinians that the possibility of a two-state solution is slipping away. It's easy -- and, given the state of negotiations, on a knife's edge over Israel's refusal to extend its settlement moratorium and amid some of the worst unrest in East Jerusalem in years, probably not incorrect -- to be pessimistic about the prospects for a peace deal in the near future. But it's a testament to the centrality of this conflict to a number of other U.S. challenges in the region, and the strong national security consensus around the reality of those linkages, that President Obama has chosen to put his political and diplomatic capital, and America's, behind such an effort right now.
J Street was created to ensure that this effort receives the American political support required to succeed. They have been and will continue to be, denounced by those who mistakenly believe that the Middle East status quo is sustainable. But for those of us who know that it is not, and who believe that an agreement leading to the creation of an independent Palestinian state living alongside a safe and secure Israel is in the best interests of Israelis, Palestinians, and Americans, J Street has been, and will continue to be, an indispensable voice.
CBS <b>News</b> Reporter Arrested for Growing Pot | PopEater.com
Police arrested CBS News correspondent Howard Arenstein and his wife, along with reporter Orly Azoulay, Saturday for drug possession with intent to di.
Record attendance for Eurogamer Expo | <b>News</b>
This year's Eurogamer Expo, which took place in London across October 1-3, has been hailed a.
High Court Says No to Gitmo Lawyers « Liveshots
The Supreme Court announced Monday it will not hear arguments about the federal government's.
eric seiger eric seiger
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